Strategic Positioning

whiteisland Barcelona developed a strategic positioning concept and a consequent new corporate design in order to transition the company group’s communication and marketing into a holding structure. The strategic design concept for the Real Assets Company Group, operating 4 brands, resulted in a core design, which is reflected by each brand in its own distinguished color. Websites with inter-domain content delivery functionality and multimedia implementation, as well as roll out of redesigned stationary and general office supplies for each sub-brand.