At whiteisland Barcelona we love building brands. A brand for a PR project is always very interesting, yet a challenging task. PR should be informative for its audience, it should be non-biased and objective, while still benefiting and adding credibility and know-how authority to its publishers. That’s what we kept in mind when developing the visual approach for the PR brand “So arbeitet Deutschland”. We developed the key visuals, infographics and logo for the project used in all quarterly press releases. Furthermore, we built a comprehensive web portal, where all the information of the latest developments on the German job market were displayed in a fun, easy to understand, interactive and entertaining way.